Effective Date: 05/29/2025
Last Updated: 05/29/2025

Lucerna Marketing LLC (“we,” “us,” or “our”) values your privacy. This Privacy Policy describes how we collect, use, and share your information when you visit our website, www.lucernamarketing.com, and outlines your rights under applicable laws, including the California Consumer Privacy Act (CCPA).

1. Information We Collect

We may collect the following categories of personal information:
a. Information You Provide to Us:
-Full name
-Email address
-Phone number
-Company name (if applicable)
-Details submitted through contact forms or service inquiries

b. Information Collected Automatically: Through cookies and analytics tools (e.g., Google Analytics), we may collect:
-IP address
-Device/browser type
-Pages viewed and visit duration
-Referring URLs
-General location data (city/region)

2. How We Use Your Information

We use collected information to:
-Communicate with you and respond to inquiries
-Provide services or proposals you request
-Improve our website and services
-Send marketing communications (only with consent)
-Comply with legal obligations

3. SMS Consent and Data

-No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.
-Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services.
-Information sharing to subcontractors in support services, such as customer service, is permitted.
-All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Data Retention

We retain your information only as long as necessary for the purposes described above, or as required by law.

5. Your Choices

You may:
-Opt out of SMS at any time by replying “STOP”
-Request data deletion or correction by contacting us at info@lucernamarketing.com

6. Sharing Your Information

We do not sell or rent your personal information. We may share data with:
-Service providers who support our website and communications (e.g., hosting platforms, email providers)
-Government or legal authorities when required by law

7. Your California Privacy Rights

If you are a California resident, you have the following rights under the CCPA:
a. Right to Know
You have the right to request information about the categories and specific pieces of personal information we have collected about you over the past 12 months.

b. Right to Delete
You may request that we delete personal information we’ve collected from you, subject to certain legal exceptions.

c. Right to Opt-Out of Sale
We do not sell your personal information. Therefore, there is no need to opt-out of data sale.

d. Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights under the CCPA.

8. Submitting Requests

To request access to or deletion of your personal information, please contact us at:
Lucerna Marketing
Email: info@lucernamarketing.com
Phone: +1 (888) 497-4769
Mailing Address: 11845 W. Olympic Blvd. Suite 1100W Unit #69 Los Angeles, CA 90064 United States

Please include your name, the nature of your request, and sufficient information for us to verify your identity.

9. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve website functionality and analyze usage. You can adjust your browser settings to refuse or limit cookies.

10. Data Security

We use reasonable safeguards to protect your information, but no system is completely secure. Please use caution when submitting sensitive information online.

11. Third-Party Links

Our website may link to external websites we do not control. We are not responsible for the content or privacy practices of those sites.

12. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with a new effective date.

13. Contact Us

For questions or concerns about this Privacy Policy or our data practices, contact:
Lucerna Marketing
Email: info@lucernamarketing.com
Phone: +1 (888) 497-4769
Mailing Address: 11845 W. Olympic Blvd. Suite 1100W Unit #69 Los Angeles, CA 90064 United States

Please include your name, the nature of your request, and sufficient information for us to verify your identity.